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Green Consumers Have Different Purchasing Motives

Posted by Environmental Leader on 19/11/2008

A recent Yahoo! Green study found that while 77 percent of consumers describe themselves as green - actively living their lives conscious of their health and environment these green consumers have different purchasing motives.There are four main groups of green consumers:Deeply Committed (23 per ...

Business-to-Consumer Green Marketing Research & Technology Spending Sustainability

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ICT Could Cut U.S. Emissions By 13-22 Percent

Posted by Environmental Leader on 19/11/2008

Boston Consulting Group, on behalf of Global e-Sustainability Initiative, has developed a U.S.-focused analysis of Smart 2020 a study of the information communication technology sectors growing significance for climate change which was released in June.The U.S.-focused report (PDF) found IT-ena ...

Business-to-Business Emissions Hi-Tech Research & Technology Sustainability Today's Green Trend U.S. Utilities

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California Clean Tech Open Awards

Posted by Environmental Leader on 19/11/2008

Video from the California Clean Tech Open, which announced six category winners dor its 2008 competition earlier this month. The award winners will each receive a $100,000 “start-up in a box” package to assist them in transforming their clean tech visions into businesses.The winners c ...

Clean Energy Hi-Tech New Technology Research & Technology Sustainability Today's Green Video U.S. VC Funding design

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Want To Win Awards? Write Longer Corporate Responsibility Reports

Posted by Environmental Leader on 18/11/2008

Spada released its Environmental Reporting: Trends in FTSE 100 Sustainability Reports (PDF) and said longer corporate responsibility reports increase the likelihood of winning sustainability awards, with every extra page in a CR report increasing the likelihood of a company to win an internationa ...

CSR Reports Feature Finance & Reporting Green Marketing Reporting Sustainability

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Consumers Loyal To Brands That Support Good Cause During Recession

Posted by Environmental Leader on 18/11/2008

According to Edelman’s goodpurpose global study of consumer attitudes (PPT), 68 percent of respondents said they would remain loyal to a brand during a recession if it supports a good cause and 71 percent say they have either given the same or more time and money to good causes during an ec ...

Business-to-Consumer Global Green Marketing Reporting Research & Technology Sustainability Today's Green Trend

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